WEST DES MOINES, Iowa—Starting today, Hy-Vee is reinstating its reserved shopping hour for customers considered “high risk” in response to the recent increase in COVID-19 cases throughout its eight-state region.

The reserved hour will be offered at all Hy-Vee locations from 7 a.m. to 8 a.m., Monday through Friday, and is dedicated for these customers:

• Ages 60 and older
• Expectant mothers
• Anyone with an underlying health condition(s) that makes him/her more susceptible to serious illness

As COVID-19 cases continue to rise in the areas we serve, we believe it’s necessary to bring back this special hour to best serve customers who are at a higher risk of serious illness. Hy-Vee remains committed to our customers during these challenging times and will take all measures necessary to keep them and our employees safe.

All other customers are asked to please respect this hour reserved for these at-risk customers, and limit their shopping to before or after the 7 a.m. to 8 a.m. hour, Monday through Friday.

(contributed press release)