DES MOINES, Iowa—In conjunction with Secretary of Ag Mike Naig, the Iowa Beef Industry Council and Fareway Stores, Inc. unveiled a semi-truck recognizing the contributions of Iowa cattle farmers. Unveiled to kick-off May Beef Month, the trailer showcases quality product, set off by a quote from an Iowa cattle farmer.
“As we celebrate May Beef Month and enter the summer grilling season, this trailer will highlight the delicious, nutritious beef raised by our state’s farmers and enjoyed by Iowans across the state,” Iowa Secretary of Agriculture Mike Naig said. “This is a great opportunity to promote Iowa agriculture and have a rolling billboard for Iowa beef.”
“Retailers in the state of Iowa are a valuable partner to Iowa cattlemen and the beef industry,” says Steve Rehder, chairman of the Iowa Beef Industry Council and beef farmer from Hawarden. “We are pleased to kick-off May Beef Month with the unveiling of the Fareway trailer wrap, which highlights high quality beef, from farm to table.”
“May Beef Month recognizes the contributions of our Iowa cattle farmers and the quality product they produce,” said Fareway CEO Reynolds W. Cramer. “This month and every month, Fareway supports local farmers. This trailer is a tribute to high quality beef that Iowa, and ultimately Fareway, is known for.”
The trailer will be added to Fareway’s existing fleet, and travel a five-state region including Illinois, Minnesota, Nebraska, and South Dakota.
(contributed article and photo, IA Beef Industry Council)
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